Kent’s visitor economy has increased 7% and topped £3.8 billion for the first time ever, after welcoming a record 65 million visitors in 2017. Independent research commissioned by Visit Kent has revealed that 64,970,000 visitors came to The Garden of England in 2017, and the county remains the third most visited destination outside of London … Continue reading Kent’s visitor economy flourishes as visitor numbers rise to 65m
Project Director Sarah Dance looks at the stats behind the project vision. As part of the Culture Kent project, extensive research was carried out for the first time to discover more about cultural tourists visiting Kent. From the findings, we discovered that cultural tourists have a higher propensity to stay longer when visiting the county … Continue reading Cultural tourism – what we know
Performance in the tourism sector can change as quickly as the weather, so good, timely information is needed to support tourism businesses and the industry in strategic and operational decision-making processes. Visit Kent's monthly business barometer provides feedback from tourism businesses and generates a simple 'snapshot' of the county's tourism industry performance. Read the latest … Continue reading Visitor economy performance
Project Director Sarah Dance makes the case for cross-sectoral working and the huge benefits it can bring to local economies. I feel extremely privileged to have worked with Turner Contemporary and Visit Kent (Go To Places) on the Culture Kent project for the last three years and now England's Creative Coast. The project has the potential … Continue reading Cultural tourism – why bother?